Should I price on followers or views?

Views. Follower count is reach potential; average views is what actually gets delivered — most professional rate cards are CPM on delivered views.

What raises the price beyond CPM?

Usage rights (ads beyond the platform), exclusivity clauses, whitelisting and fast turnarounds are commonly priced as add-ons on top of the base post.

Influencer Pricing Calculator

Estimate a fair per-post price from average views and a CPM band — free, no sign-up.

Platform

Average views per post

CPM band (USD per 1,000 views)

LowHigh

Estimated price per post

$135 – $360

A CPM-based starting point, not a rate card — niche, usage rights, exclusivity and deliverable counts move real quotes up or down.

On the creator side? Estimate your Creator Rewards earnings with the earnings calculator →

How the calculator works

Price ≈ average views ÷ 1,000 × CPM. We prefill typical CPM bands by platform (TikTok $3–8, Instagram $6–12, YouTube $8–20) — edit them to match your niche's going rate.

How to read the result

Use the band as an opening range: proven engagement and past sponsorship performance justify the upper end; unproven accounts usually open near the lower end.

FAQ

Should I price on followers or views?: Views. Follower count is reach potential; average views is what actually gets delivered — most professional rate cards are CPM on delivered views.
What raises the price beyond CPM?: Usage rights (ads beyond the platform), exclusivity clauses, whitelisting and fast turnarounds are commonly priced as add-ons on top of the base post.

Last updated: 2026-09-27

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