Engagement Rate Calculator
Estimate a creator's engagement rate from followers, likes and comments.
How the calculator works
Enter a creator's follower count and average likes/comments — the calculator estimates engagement rate instantly, entirely in your browser. No sign-up, no data sent to a server.
How to read the result
Engagement rate = (average likes + average comments) ÷ followers. The bands above are rough cross-industry ranges for micro and mid-tier creators; treat them as orientation, not a verdict.
FAQ
- Why is my engagement rate lower than likes ÷ followers?
- Comments count too. If you only know likes, the real rate is usually a bit higher — add a comment estimate for a fairer number.
- What engagement rate is good for outreach?
- Above 3% is a solid signal for micro and mid-tier creators; below 1% often means inflated followers or passive audiences.
Last updated: 2026-09-27